To avoid greenwashing, look for wellness brands that are authentically environmental stewards and that provide clear sustainability policies outlined on their website with a detailed FAQ explaining how the product is sourced, created, packaged, and shipped. Consider the distance the wellness product has to travel to arrive at your doorstep. It doesn’t do much good if something is truly made sustainably and eco-friendly but the packaging produces excess carbons from long-distance shipping. Many eco-conscious brands will utilize carbon-neutral shipping options from UPS and DHL.
The most assured way to feel confident that you’re making a truly eco-conscious purchase is to shop from wellness brands that have been vetted by a third-party organization such as certified Fair Trade, Fair Tax Mark, Certified Humane, or B-Corp. Third-party clean certifications include Leaping Bunny, COSMOS EcoCert, EWG Verified, and MyMicrobiome. The brands that have received this accreditation after meeting the rigorous criteria will proudly display the logo of the third party on their packaging or website.